From the blog.
Practical insights on competitor monitoring, market trends, and smarter marketing decisions.
The B.O.T. Model: A Simple Way to Understand Marketing Campaigns
Branding, Occasion and Tactical - a simple framework for understanding why a campaign says what it says, why now, and what makes people act.
How to Build an AI Agent to Monitor Your Competitors' Ads
A practical guide to building a simple AI agent that monitors competitor ads, produces a weekly briefing and knows when the evidence is not strong enough.
How to Monitor Competitor Website Changes Without Checking Every Day
A competitor changes its homepage headline. A 30% discount appears for three days. A new product category is added to the navigation. If nobody visits at the right time, the change is easily missed.
Ad Topics: See Where Competitors Are Placing Their Bets
Discover how Ad Topics helps marketing teams identify the products, categories and offers competitors are pushing across channels and over time.
Your competitors are not making isolated moves. To understand their strategy, you need more than a feed of their latest ads.
Competitive monitoring shows you what your competitors are doing right now. Competitive memory helps you understand the patterns, timing and strategic shifts behind those activities.